Like most other consumers who eat three plus times a day we all value food in the context of the experience. We not only consume it, we are consumed with the pursuit of finding it, buying it, creating it, and eating it. Then we do it again and again and again.
The fastest growth in tourism is the culinary sector. Farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops, wineries, and boutique food retailers … food tourism has become an important part of holiday and business travel as well as a purpose in itself.